Scott Pilgrim Vs. The World trailer released on #Facebook

Time they are a changin!!!!!!

Per Mashable: Universal Studios has just released the second trailer for Scott Pilgrim Vs. The World on its Facebook page. The trailer was originally going to premiere in front of the comedy, Get Him to the Greek, but the studio offered to release it online first if the film could get 100,000 Facebook fans.

Social networks like Facebook and Twitter are becoming increasingly integrated into promotional campaigns for feature films. For instance, Disney premiered the first trailer for Alice in Wonderland on Facebook and also used the social network to serve up exclusive character posters.

For the upcoming release of Toy Story 3, Disney/Pixar has gone all out, even creating faux-vintage toy commercials for YouTube.

Universal’s strategy with Scott Pilgrim is unique in that it asked users to become fans of the film before it launched the trailer. The director of the film, Edgar Wright, announced this incentive on his Twitter account.

At the time of this post, there were 935 comments 5,831 likes ... wait 5,832 ... wait ... 5,833 ... okay okay, you get it.

When people comment or "like" something - a post is then created in their news feed. That post acts as an ad for the movie that each liker has now carefully placed in front of their entire network.

Let's say the average Facebooker has about 500 friends (which is a solid estimate considering the demographic for this film in general).

Every SINGLE one of those likes was just placed in the news feed where potentially 500 people can view it. Again, there is no straight algorithm to understanding the timing of all this - as there are too many variables (such as people like myself that have over 1,000 friends). Just THINK about how many impressions are being made as we speak about this film!!!! OMG OMG OMG!! That's awesome! 

Whether people want to see it or not is dependent upon a good trailer - what makes them aware of said film to begin with is good marketing.

And to reach this many people, how much did it cost?? $0 additional dollars. COME ONNNNN PEOPLE!!!!!

Universal just knocked it out of the park! My only gripe with Facebook however, is that you can't directly embed their videos - which could ultimately be a pretty big drawback. It did spark my curiosity enough to search for it on YouTube, which will help with their search engine optimization over all ... bahhhhhh I'm thinking about this WAY too much. Just friggen watch, and let me know how many times it pops up in your news feed!!

THIS. IS. VIRAL. MARKETING. Stop hiring gurus, experts, and one eyed monkeys - and just friggen DO IT!

Watch the trailer on Facebook here.