#Facebook: Changing the family dynamic one add at a time
Completely unrelated picture, but hahahaha totally had those margaritas, an uhh yeah.OMG, I woke up to one of the most epicly epic messages on Facebook today, and I'm still staring at it wondering how to respond. Okeyyy, so here's a bit of the DL ... I grew up in an amazing family. For reals, my family and I might be going through a rough patch right now with this whole being an entrepreneur thing ... but bottom line ... they are my heart. I adore my family. My extended family however, was always a touchy subject. For reals, they resented me from the day I was born, and I kid you not, when I say I was in and out of therapy my entire life due to the stunts they pulled during my formative years. I wouldn't say I was grateful for it, but just aware that this is prolly why I just choose not to tolerate things from people based upon the label that was placed on them. I have had absolutely no relationship with my dad's sister for my entire life, and yet - she totally friended me on Facebook a little while back, and of course I accepted! I forgave everyone in my life around the time I forgave myself. Life is too friggen short man. Don't get me wrong, I'm not an idiot, just consumed with nothing but love and unapologetic awesomeness. Life is SO awesome, that if they're just coming around ... cool beans! Just don't expect there to magically be a relationship, but I'm totally open and ready for anything you want to start building.
Keep ALL of that in mind before you read this email ...
My name is xxxx, I am a friend of xxxxxxxx (side note, he had to put my dad's sister's maiden name in parenthesis, I'm assuming because he might not have thought I knew who she was otherwise as again - there is no relationship), and I run the wine & spirit shop that they purchased a couple years ago.
I'm on facebook daily, and I'm constantly seeing your updates, links, posts, blogs, etc. Regardless of whether xxxxx gets it or not, I think you're awesome. I'm proud to be a dork, but not intelligent enough, nor remotely creative enough to be classified as a nerd, and thus the reason I'm contacting you...
I'm wondering if you might be able to offer me some advice/help. We've had a fully-functional commercial website for the store for a little over a year now. Ecommerce, and the other services our developer provides are ridiculously expensive. We've opted to get rid of our big, bold website, and switch to a simpler (and much cheaper) website that I designed. Between the website, facebook, twitter, foursquare, and weekly emails; I want to do more.
Here in Connecticut, we have ten other wine/liquor/beer stores within ten minutes drive, it's nuts. Plus, within 30-45min, there are some very large, very impressive stores. I need to stand out. I need to capture my audience, sit them down, and smack them upside the head.
We have as good (if not better) selection and pricing than many of the big, wal-mart style liquor stores. We've got personal attention and service, and we've easily got the cleanest/neatest store around.
The locals should shop here because we've got the area's only Whole Foods right across the street. The rest of connecticut should buy through us because we're on the exclusive lists for many of the hard-to-find wines, liquors, and beers; and we can ship anywhere within the state for very cheap. Outside of connecticut, we still offer the same great prices, personal service, and we can ship to most states within 2-3 days.
In any case, I'm wondering if you'd be willing to coach me a little here and there. On facebook, twitter, and foursquare - how do I capture more people? Any other suggestions for stepping outside the box and reaching new people?
Thanks in advance, for any help you are willing to provide.
xxxxx
PS - if you're too busy, I totally understand, no hard feelings
.... none taken, I'll totally help you out. =) Thanks for reading my nerdy little site, and oh oh oh, here's the diff between a nerd and a dork!