I watched the livestream today of the big Facebook announcement, and typically I won't comment on things until I have actually played with them (as this site is lifecasting, and first hand documenting only) but I gotta say, this sounds pretty awesome.
Before we go any further, read about it here on Mashable, so we're all on the same page.
It's totally cool ... I'll wait for you right here and twiddle my thumbs.

Alrite baller, you back? Let's move on ...
First off, I love how personalized the announcement felt. They started on time, which was incredibly respectful, and furthermore the antidotes were refreshing. A bit out of character for Zuckerberg who is seemingly so private, but an interesting touch nonetheless and certainly no accident.
Zuckerberg recalled going home to his girlfriend's house for Thanksgiving and asking her sister's friends what they were using online ... they of course said Facebook, and then they also noted that email was too slow. They wound up using Facebook as their primarily email source as they didn't have to wait to refresh the page, they were already on it - and the little red indicator just popped up.
That apparently sparked the genius for this project.
I gotta hand it to them, Facebook and their branding is just impeccable. Zuckerberg flat out said, this isn't email. It's a "modern messaging system." He's not trying to come in and claim dominance on Yahoo! or Google - he's smart, he knows that doesn't work. We didn't like it on the playground, and we're certainly not going to like it now. He's just coming in with a better solution, re-branding it, and re-packaging it as an entirely new experience.
Good lord, this man turns me on!!!! SO SMART!!!

All the conversations are threaded, and sorted upon the level of priority given to a specific contact. Pretty much everything google wishes they could have accomplished with priority inbox.
I am curious though to see the translation to mobile devices, which for me, is pretty important since I lead a nomadic lifestyle. I never send Facebook messages from my Droid. I can't!! Touch is HORRIBBLLEEEEEEEE!!! I have to use gmail.
Either way, I'm pretty excited about this project. It'll be unrolled over the next few weeks to months by invite only. So sit tight. I'll let you know when I get one.

