#ThisIsHappening: Cats on a treadmill
Yep ... just in case you were wondering...
this. is. happening.
WTF just happened?!
I clicked on the TNTML Facebook like page, and was brought to this ...
I noticed Facebook being buggy all week, especially with the number of likers; it kept bouncing back and forth between 5-10 likes. Super weird ... either way, this could be a bit of a game changer for Facebook page admins. The default FBML that I have as our landing, now seems secondary and doesn't even have a tab option up top - its over on the left hand navigation.
BAHHH!! What is going on?!?!
It's barely even loading at this point, so gimme a few ... I'll play around with it.
Tweet me though your thoughts @JenFriel - I'm curious to see what you guys think, even if you have it yet.
.... and now this is happening with our Facebook widget ...
BAHHHHH!!! No me gusta! I go into SUCH mom mode when anyone messes with TNTML! BAHH! Sit tight Jen ... sit tight ... it'll alllll be over soon ... yes ... there there ...
HOLY CRAP!!! THE ENTIRE NEWSFEED IS BASED STRICTLY UPON THE PAGE!!!! WHA! WHA! WHA!! Like pages now become secondary to your actual account!! LOOK!!
.... and now Facebook is DOWNNNNN!!
The other night I went to the E!, Style Network, and G4 holiday party with @bernardosays. Yeah, AH-MAZING! Thanks again dude. It was over in Westwood, so we parked the car in the lot at the UCLA Medical Building. We then ran over to grab the elevator in one of those partially dramatic moments of near miss ... and the thing friggen stopped.
What's a good lifecaster to do??? Tweet about it ...
I was shocked I had service, but not complaining. There were 6 of us in the elevator, and the guy that was closest pressed the "emergency call" button.
After a few rings, we heard, "Welcome to the Elevator Help Line!" Yep! Apparently the same crowd that does MovieFone outsources their talent for other meaningful life experiences. HAHA!! Dude, I was laughing so hard. We were stuck in there for about 15 minutes, which trust me, is a lot longer than it seems. We all stayed pretty calm, but what a way to kick off the night.
These are all actual pics that I snapped ... again, is it normal to get stuck in an elevator and think, how can I lifecast this?? HAHA!!
Look at the hand marks on the elevator. Clearly this has happened before ...
One of the guys eventually just pried open the door, and after a hop up, away we went to the party. Pretty hilarious though, not gonna lie.
But if you live in LA, watch out for those elevators at the UCLA medical building. That was so not kosher for passover. BAHHHH!! Either way, thanks for the well wishes guys! =) You all knock my nerdy socks off. RAWWRRRRRRR
BAHHHH!! What a time what a time ... just wanted to let you all know that we're hustling and bustling with the TNTML pilot.
In case you need a recap, in June I had this idea for a web series based on experiments, and life experiences I had over the last year ... contacted this chick about it, she told her roommate (@bryceless) who said this isn't a webseries, this is a movie! He then wrote a treatment, presented it to me, I friggen LOVED it, and away we went into making a major motion picture. Through connections this guy had, we were able to get it infront of the nerdiest of nerdy directors. He loved the idea, we went through 4 drafts of the script, and we got notes from his agent who's basically the IRL Ari Gold. Then we had a bit of a hold up with clearances and usage of technical components that we're going to be integrating in the film ... but after many emails, phone calls, and even the threat of just showing up wherever I had to, we were able to get it done. Then our director's wifey had her show cancelled, so what was being able to be done on spec, had to turn into a payday or we'd lose our director. I then called in a Facebook favor, and emailed a Hollywood god that I had lunch with this year after I screened his movie for TNTML. I asked him to read it, and he was totally game. He loved it, but said parts of it didn't make sense for film, why not turn it into a pilot for TV ... and that is where we are today. Yeah, it's been nuts - but literally every meeting, every email, every ... ANYTHING has been documented. Tells such a GREAT story of how social media has changed so much for someone with an idea.
That being said, @bryceless and I are working hard on packaging this product with the Hollywood god for pilot season. See, in television, they have this time of the year called "pilot season," which occurs in the spring/ summer time, where people can present their ideas to the major networks in the hopes that it will be bought and aired during the fall. It's pretty cool but requires an ENORMOUS amount of work. For reals, you have to write pretty lengthy bios for each character, and flush out the entire first season explaining both the A and B story lines; let alone all the explaining that we have to do for the technical components and marketing opportunities!! It's nuts ... it's totally insane, and I am LOVING every minute of it.
The Hollywood god has some things he's gotz to take care of ... but come the middle of January, we're going to really start packaging everything with a showrunner and all that jazz. I'm pretty stoked! Everything was just the most perfect of perfect timing!
There's definitely going to be a lot that I can't tell you guys, but I will ask for forgiveness over permission ANNYDDAAYYYY!!! So no worries.
It's really interesting too how different a TV script is from a movie. A movie script has all of these complex layers that have to be established in this arc and yada yada ... where a TV script is just all about the characters bumping into each other. Literally, I just about died laughing when the Hollywood god said that to me. It's so crazy stupid simple ... but works.
Either way, we're super super super good at this point. I am SOOO humbled at the team that has been put together, they're all such talented people. Yay for social media making all of this happen!!
All I have to say is that 2011 is going to be hands down the best year ever, and I can't WAIT to share it with you all. Thanks guys so so much for being in my life!! I read every tweet, every email, every everything. It means the world to me, and keeps me going. THANK YOU!! Whoop whoop!!!
If 2010 was the year of location based social media, 2011 will be the year of entertainment based checkins.
Let's face it, TV as we know it, is in for a major facelift. The recession caused a lot of people to reassess their finances, and one of the greatest casualties has been cable TV subscriptions. The rise of online streaming entertainment via Hulu and Netflix created an unparalleled demand for multimedia consumption, at an otherwise perfect time with social media in and of itself becoming something that cannot be ignored. MONNEEYYYYY is behind social media, as the engagement brands can have is priceless; that is powerful. When was the last time we actually sat through commercials anyway? Hello, Tivo!! It's all a numbers game, and they're just no longer adding up.
1/12th of humanity has a Facebook page - its undeniable. Google may have brought us the access to the information, but Facebook made the web a destination point for social interaction. Kudos, Marky Mark and your Facebook bunch!
We're willing to share the most mundane details of our lives and find value in it when our friends comment, and interact with us about it. It enhances the experience for those that actually lived it, and allows our network to be a part of the story telling in an incredibly passive but still meaningful way. We're literally taking all of the elements that make up life, and digitizing it. Talk about the greatest time to be alive for a nerd ... #sigh ...
Foursquare, the coolest kid in the location based social media game, had an incredible year. They've recently just passed 5 million users with a growth rate of 25,000 new accounts everyday. Dude, they're killing it. The World Economic Forum announced the company as a Technology Pioneer for 2011; they've had an incredible year, and recently claimed office space in San Fran.*golfclap*
I love love love me some Foursquare. I love going someplace new, checking in, and reading tweets from you all about what I should check out while I am there. Hence why I also enjoy the tips section as well. Think of all the times someone tells you that you should check something out, and it just goes in one ear and out the other. Foursquare allows that information to be stored and utilized only when you need it. Amazeballs!
Let's face facts here though, how many of us actually get out and about? We're creatures of habit, and being reminded of your 12,000,000 checkin at the same coffee shop everyday I'm sure can get a bit old. Rather than change our habits, we'd just end up losing value in the service in general, and subsequently just stop using it all together.
Foursquare has relationships with MTV, Vh1, Logo, and the History Channel just to name a few, why not offer entertainment based checkins as well? For reals!
Entertainment based checkins are relatively new on the social media scene, but have SOOOOOOOOOOOOOOO much value!! The current heavyweights are Miso, Get Glue, and Clicker. Miso is cool, I met with their CEO earlier this year ... not mad at it, but not excited about it either. They offer badges for certain checkins, which are cool and all, but I don't necessarily want to be reminded of how many times I've watched Weeds. I don't have the same sense of pride in their badges as I do my FourSquare badges since TV is the leading cause of couch potato syndrome. FourSquare badges are like stamps in your passport. We wear them proudly.
Get Glue offers stickers. I'm not mad at it ... but I'm still just kinda meh. Clicker prides itself on being the TV guide for web watching. Awesome concept, but dudes were totally behind their branding. It has no personality. Foursquare is fun, and flirty ... the verbiage is cheeky, and the badges are just a riot. That works! We want to have FUNNNNNNN using this stuff, because it is FUN!!!
Right now, there is no loyalty to a single entertainment based checkin service. Facebook and Netflix are apparently in talks which could be a HUGE game changer ... but dude, Foursquare - you're missing out on a HUGGEE market!! If FourSquare came into the entertainment based checkin game, they'd kill it! You have this entire CHUNK of nerds that don't leave their house for one reason or another, so they won't use the service! By creating an avenue for those people to be able to share what they are doing at home, like watching the latest episode of Chuck, you're adding value to their life by them being able to share it. I feel like this is such a no brainer it's not even funny. But again, it has less to do with the actual social service and more to do with the people running it. It's the ultimate variable!!! I learned that from working for Brad Greenspan, one of the founders of MySpace, on LiveVideo back at the end of 2007. The man was sitting on an AMAZING platform, but was solely interested in milking it for as much money as he could, then walking away. He had no long term vision, and was overall one of the hottest messes imaginable.
The most interesting part about all of this too, is that I actually consume WAYYYY more movies and television series on my computer than I ever did when I watched it on the flat screen thing on the wall that doesn't connect to the internet. Think of the potential for advertisers too!! Dude! You login to what you're watching on TV, sync it with your Facebook page, giving marketers access to your likes and dislikes ... this is going to create an UNIMAGINABLE marketing opportunity which can be friggen captured in REAL TIME!! I kid you not when I say that I think about this so much my head actually hurts. Greatest time to be alive!! Ever. Ever. Everrrrrrr!!
Bottom line, I can't tell you who is going to come out on top just yet ... it's way way wayyyyyy too far out. But SUPPERRRR stoked that TV is going social. There's SO much added value in it, its crazy. You guys make my life when I checkin to watching something on Netflix, and you tweet me details about what I'm watching. It's awesome ... and I'm listening, so keep it up!! Whoop whoop!